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Privacy Policy

Last updated: January 15, 2025

Prosperty, Inc. ("Prosperty," "we," "our," or "us") is committed to protecting the privacy of our users, customers, and website visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at theprospecty.com, use our platform and services, or otherwise interact with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

Prosperty is headquartered at 228 Park Ave S, Suite 57149, New York, NY 10003, United States. If you have any questions about this Privacy Policy, please contact us using the information provided at the end of this document.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you register for an account, subscribe to our services, request a demo, contact our support team, or otherwise communicate with us. This includes:

  • Identity information: your first and last name, username, and profile photograph if you choose to provide one.
  • Contact information: email address, phone number, mailing address, and business address.
  • Professional information: job title, company name, industry, and professional role in real estate.
  • Account credentials: username, password (stored in hashed form), and account security information.
  • Payment information: credit card or payment account details, billing address, and transaction history. Payment card data is processed by our third-party payment processor and is not stored on our systems in unencrypted form.
  • Communications content: messages you send to our support team, feedback you provide, survey responses, and any other communications with Prosperty.
  • Property and investment information: property addresses, portfolio details, and investment parameters that you enter into the platform to use our analytics services.

1.2 Information We Collect Automatically

When you visit our website or use our platform, we automatically collect certain technical and usage information, including:

  • Device information: IP address, browser type and version, operating system, device type, screen resolution, and device identifiers.
  • Usage data: pages visited, features used, search queries entered, time spent on pages, click patterns, and navigation paths within the platform.
  • Log data: server log files that record your interactions with our services, including timestamps, referring URLs, and error events.
  • Location data: general geographic location derived from your IP address. We do not collect precise GPS location data unless you explicitly provide it.
  • Cookie and tracking data: information collected through cookies, web beacons, pixels, and similar tracking technologies as described in our Cookie Policy.

1.3 Information We Collect from Third Parties

We may receive information about you from third-party sources, including:

  • Identity verification services: when required for certain account types or transaction values.
  • Publicly available sources: public property records, business registries, and professional directories.
  • Business partners and integrations: if you connect third-party services (such as CRM systems or data platforms) to your Prosperty account, we receive the data you authorize those services to share.
  • Analytics and advertising partners: aggregated and anonymized data about website traffic and user behavior patterns.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

2.1 Providing and Improving Our Services

  • Creating and managing your account and providing access to the Prosperty platform.
  • Processing transactions and delivering the analytics services you have subscribed to.
  • Personalizing your experience and the insights displayed in the platform based on your preferences, portfolio composition, and usage patterns.
  • Analyzing and improving the accuracy of our valuation models and market intelligence algorithms.
  • Developing new features and services based on user needs and usage patterns.
  • Providing technical support and resolving user issues.

2.2 Communications

  • Sending transactional communications such as account confirmations, payment receipts, and security alerts.
  • Sending service updates, new feature announcements, and product improvement notices.
  • Sending marketing communications about Prosperty products and services, where you have opted in or where permitted by applicable law. You may opt out of marketing communications at any time using the unsubscribe link in our emails or by contacting us directly.
  • Responding to your inquiries, requests, and support tickets.

2.3 Legal, Safety, and Compliance

  • Complying with applicable laws, regulations, legal processes, and governmental requests.
  • Enforcing our Terms of Service and other agreements.
  • Detecting, preventing, and investigating fraud, security incidents, and other harmful activity.
  • Protecting the rights, property, and safety of Prosperty, our users, and the public.

2.4 Analytics and Research

  • Conducting internal analytics to understand how users interact with our services and identifying opportunities for improvement.
  • Generating aggregated, anonymized market statistics and industry research. Any such published data will not identify individual users.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar legal requirements, we process your personal data under the following legal bases:

  • Contract performance: processing necessary to fulfill our contractual obligations to you, including providing the platform and analytics services you have subscribed to.
  • Legitimate interests: processing for our legitimate business interests, such as improving our services, preventing fraud, and conducting analytics, provided these interests are not overridden by your data protection rights.
  • Legal obligation: processing required to comply with applicable laws and regulations.
  • Consent: processing based on your specific, informed consent, such as for certain marketing communications and non-essential cookies. You may withdraw your consent at any time.

4. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

4.1 Service Providers

We engage third-party vendors and service providers who perform services on our behalf, including cloud hosting (Amazon Web Services), payment processing (Stripe), email communications (SendGrid), customer relationship management, analytics, and security services. These providers have access to personal information only as needed to perform their functions and are contractually obligated to protect it.

4.2 Business Transactions

If Prosperty is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website if such a transfer occurs and will provide you with choices regarding your information.

4.3 Legal Requirements

We may disclose your information if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you choose to integrate your Prosperty account with third-party applications.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of data and the purpose for which it was collected:

  • Account data: retained for the duration of your active account and for up to 3 years after account closure to comply with legal and regulatory requirements.
  • Transaction records: retained for 7 years to comply with financial recordkeeping requirements.
  • Communications and support records: retained for 2 years after the resolution of the relevant matter.
  • Usage and analytics data: retained in aggregated or anonymized form indefinitely; individual-level data retained for up to 24 months.

6. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

6.1 Access and Portability

You have the right to request a copy of the personal information we hold about you and to receive it in a structured, machine-readable format.

6.2 Correction

You have the right to request correction of inaccurate or incomplete personal information we hold about you.

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain legal exceptions (such as our obligation to retain records for legal compliance purposes).

6.4 Restriction and Objection

You have the right to request restriction of processing of your personal information in certain circumstances, and to object to certain types of processing, including processing for direct marketing purposes.

6.5 Withdrawal of Consent

Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

6.6 California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know what personal information is collected and how it is used, the right to delete personal information, the right to opt out of the sale or sharing of personal information (note: Prosperty does not sell personal information), and the right to non-discrimination for exercising privacy rights.

To exercise any of your rights, please contact us at privacy@theprospecty.com. We will respond to verified requests within 30 days (or within the timeframe required by applicable law). We may require verification of your identity before processing your request.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and platform. Cookies are small data files stored on your device that help us remember your preferences, analyze traffic patterns, and deliver relevant content. You can control cookie settings through your browser or through the cookie management options available on our site. For detailed information about the cookies we use and your choices, please review our Cookie Policy.

8. Security

We implement technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, and destruction. These measures include encryption of data in transit and at rest, access controls and authentication requirements, regular security assessments and penetration testing, employee security training, and incident response procedures.

No security system is impenetrable. While we strive to protect your personal information, we cannot guarantee the absolute security of information transmitted over the internet. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.

9. International Data Transfers

Prosperty is based in the United States, and your personal information may be transferred to and processed in the United States and other countries where our service providers operate. If you are located in the EEA, UK, or other regions with data protection laws governing international transfers, we ensure that appropriate safeguards are in place for any such transfers, including Standard Contractual Clauses approved by the European Commission where applicable.

10. Children's Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we discover that we have collected personal information from a child under 16, we will promptly delete it. If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@theprospecty.com.

11. Third-Party Links and Services

Our website and platform may contain links to third-party websites and services. This Privacy Policy applies only to Prosperty's own collection and use of personal information. We are not responsible for the privacy practices of third-party websites, and we encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will notify you by updating the "Last updated" date at the top of this policy and, where required by applicable law, by providing additional notice (such as email notification or a prominent notice on our website). We encourage you to review this policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: privacy@theprospecty.com
  • Mail: Prosperty, Inc., Attn: Privacy Team, 228 Park Ave S, Suite 57149, New York, NY 10003

If you are located in the EEA or UK and have a concern about our data processing practices that we have not adequately addressed, you have the right to lodge a complaint with your local data protection supervisory authority.

See also: Terms of Service  ·  Cookie Policy

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